In 1815 the first Italian bitter was blended and created by the expert hands of founder Ausano Ramazzotti. This new, pleasant, spicy yet sweet drink soon became a favorite of the high society. Ausano’s wistful mind was sharp and ahead of times and created his own advertising campaigns, which have remained all along a trademark of bold communication anticipating times and fashion, in perfect line with the spirit of its home city, Milano.
Famous artists of the time signed Amaro Ramazzotti’s advertising posters: ‘Un Ramazzotti va sempre bene’ was one of the most impactful. Ramazzotti’s unique recipe from 1815 includes 33 herbs and roots, coming from all over the world, which are dosed, extracted, pulverized and distilled, to give off the best of their properties. Distinctive flavor can be attributed to these ingredients, as well as hand peeled orange zests from expert artisans.
As one of the oldest Italian spirits producers Ramazzotti continues to take care of all small details that can improve the quality of their products, as well as a sustainable economy. Ramazzotti uses a selection of high quality spices from Fair Trade markets, and the energy used both for the production and all offices comes from green energy sources.